Drive global alignment and collaborative leadership growth through innovation

  • Articulate Growth Strategies
  • Build Business Models & Brands

Drive kids beverage innovation growth globally for Pepsico.

  • Unearthed the deeply rooted and intersected beverage needs of kids and their parents in order to “tap into the crave” of kids and satisfy mom’s decision making resolve.
  • Developed a positioning platform that had global alignment with recommendations for product, package and activation that meets the operational and cultural needs of 3 different countries.

Goosebumps Moment:

Discovering that water in its simplest form offers a multitude of benefits that when altered, lose their magic.

Three strong directions anchored in insights that are understood and connected across distinctly different cultural regions in a way that is actionable.

Director of Marketing, Pepsico