Drive health care professional conversion to a new generation leukemia treatment

Map & Transform Customer Experiences
Build Business Models & Brands

Developed an FDA approved positioning and messaging campaign in record time. By highlighting a defensible, competitive point of difference for their second generation drug, the company hit their targets and grew the business more than 26% in the first year after launch.

Profound insight articulation
Customer experience mapping with key Moments of Truth prioritization
Value proposition development
Activation Ideation & Execution

Goosebumps Moment:

Hiring a lobbyist to share their secret to winning an unwinnable argument and applying that to our challenge for breakthrough insight.

This initiative was a game changer for our business. Differentiating, insightful and sustaining growth at a time when it really mattered.

Senior Product Director, Novartis Pharmaceuticals