Create a whole new class of ship to appeal to a new target – the female serial traveller who doesn’t cruise…yet.
- Led “unconventional” immersions with a series of female travel & hospitality experts for unique insight into the serial traveller’s needs.
- Conducted simulated travel scenarios for rapid iterations of design execution.
- Created of some of the most uniquely designed and most female-relevant cruise ship staterooms and ideal cruise experiences in the category.