Design and deliver a global training program for a diverse group of marketers across a range of industries to elevate the level of excellence at an individual level and ultimately for the BASF enterprise.
- A unified understanding and common language around marketing expertise that is grounded in BASF principles
- A clear and approachable framework and set of tools & techniques to understand consumers better
- And a training program that empowers people to leverage your marketing fundamentals into actionable & relevant business impact