Develop a global training program for a diverse group of marketers

  • Map & Transform Customer Experiences
  • Develop Innovation Capabilities

Design and deliver a global training program for a diverse group of marketers across a range of industries to elevate the level of excellence at an individual level and ultimately for the BASF enterprise.

  • A unified understanding and common language around marketing expertise that is grounded in BASF principles
  • A clear and approachable framework and set of tools & techniques to understand consumers better
  • And a training program that empowers people to leverage your marketing fundamentals into actionable & relevant business impact

Goosebumps Moment:

Seeing the sparks fly when two participants from polar opposite industries collaborated to create a breakthrough new opportunity.

An energetic and dynamic program with direct relevance and immediate, broad application that is professionally and passionately facilitated.

Senior Management Consultant, BASF