Develop a best in class cannabis retail franchise model for the Ontario market (with eventual North American application) and leverage those insights in crafting a well articulated customer experience and launch proposition.
- Identified a bulls-eye target, differentiating consumer insights, an understanding of the existing consumer experience journey, inherent frustrations and moments of truth that could be exploited within a strong and differentiated value proposition
- Worked swiftly and iteratively with consumers, designers, architects, a beat poet, a musician, a movie set designer and an executive chef to craft a concept that was world class.
- Developed a distinct retail design and detailed floor plan to support a leading franchise model launch.
