Developed critical insights and ideas that would enhance the driving experience for TESLA drivers and create a more powerful relationship between Michelin and TESLA
- Insights developed for communication & idea creation.
- Communication brief developed for creative team.
- Impactful presentation to communicate insights to TESLA.
- App development feedback to make it easier for TESLA drivers to optimize the performance of their car and get replacement tires from Michelin.
- Executive buy-in, investment and strong customer support.